Not sure where your marketing should be heading? Get a clear, tailored strategy built specifically for your business — so you know exactly where to focus and how to grow.
No jargon. No overwhelm. Just a clear plan you can actually follow.
Whether you're starting from scratch, feeling like your marketing is all over the place, or simply not sure what to prioritise — a HEM Digital Marketing Strategy gives you the direction and structure you need.
I'll analyse your current online presence and marketing activity, then build a clear, actionable plan tailored to your business goals, audience and growth opportunities. You'll finish knowing exactly where to focus your time and budget — and how to move forward with confidence.
INTRODUCING
The Marketing Strategy
Get a clear marketing plan — built around your business, not a template.
Your goals, your audience and your opportunities — all pulled together into one clear, structured plan.
Whether you're not sure where to start, feel like you're doing everything but nothing's working, or want a proper roadmap before investing more time or money — this is for you.
No generic frameworks. No copy-paste strategies. Just an honest, expert plan built specifically for your business.
Your Audit Covers:
→ A review of your current marketing activity and online presence
→ A clear picture of your target audience and how to reach them
→ Channel recommendations — where to focus and why
→ A prioritised action plan with clear next steps
→ Content and messaging guidance tailored to your business
→ A written strategy document delivered to your client portal
→ A follow-up Zoom call to walk you through the plan
Stop doing everything and start doing the right things
A strategy built around your goals
Not sure what you're actually trying to achieve with your marketing, or how to get there? I'll work with your business goals and growth opportunities to build a plan that makes sense for where you are right now — and where you want to be.
A clear picture of your audience
Knowing who you're talking to changes everything. I'll help you get clear on who your ideal customers are, what they care about and how to reach them — so your marketing starts working harder for you.
A prioritised plan you can actually follow
No overwhelming to-do lists. No trying to be everywhere at once. Your strategy will give you a focused, realistic plan — so you know exactly what to do first, what to do next and what to stop wasting time on.
The Marketing Strategy Is Perfect For
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Business owners who feel like their marketing is scattered and want a clear, structured plan to follow
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Small businesses ready to invest in their marketing but not sure where to start or what to prioritise
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Business owners who want to take control of their own marketing and do it right — without the guesswork
Leone Ashby - Harry Charles Estate Agents
"Helen has been invaluable in assisting me with local SEO and social media marketing. She listens to our marketing goals and focuses on driving targeted, local organic traffic to our website. Unlike a lot of agencies that just want to go for quick fixes with Meta and Google Ads, we worked together to create a long-term plan that delivers results."
Are you ready to finally have a marketing plan that works for your business?
I thought so. I've spent years helping local businesses cut through the noise and build marketing that actually gets results — and now it's your turn.
Hi - I'm Helen!
Founder of HEM Digital - Hertfordshire
I work with local small businesses across Hertfordshire and beyond, helping them get more from their digital marketing — whether that's social media, SEO, ads, or all three.
II know how it feels to be a small business owner wearing every hat at once. The Marketing Strategy exists because sometimes you don't need a full agency — you just need a clear, expert plan that shows you exactly where to focus your energy and how to grow.
ready to get unstuck?
Book a Marketing Strategy now!
Marketing STRATEGY
£295
Full review of your current marketing activity and online presence
Tailored strategy built around your goals and audience
Channel and content recommendations
Prioritised action plan with clear next steps
Written strategy document delivered to your client portal
Personal review call to walk you through the plan
Client Love ⭐️⭐️⭐️⭐️⭐️
"I cannot recommend Helen more. Her knowledge and gentle help navigating my business to help it grow has been priceless."
Becky Auden - Dashwood Dog
STILL UNSURE?
Frequently Asked Questions
Everything you need to know before purchasing your Marketing Strategy
Will it work for my type of business?
The Marketing Strategy is designed for local small businesses — whether you're a retailer, tradesperson, service provider or anything in between. Every strategy is built entirely around you, so the recommendations will be specific to your business, your customers and your area.
How is this different from the Marketing Audit?
The Marketing Audit tells you what's working and what isn't right now. The Marketing Strategy takes that further — giving you a clear, structured plan for where to go next and exactly how to get there. If you've already had an audit, a strategy is the natural next step.
Do I need to hire someone to implement the strategy?
Not at all. The strategy is designed to be something you can pick up and run with yourself — written in plain English, with clear priorities and practical steps that fit around running your business. Of course, if you decide you'd like some support along the way, I'm always here to help.
Will I have time to act on it?
Absolutely. The plan is built to be realistic for someone running a business day to day — prioritised, manageable and focused on the actions that will make the biggest difference..
What happens after I purchase?
Once you've paid, you'll receive a short questionnaire so I can understand your business, goals and current activity before I start. I'll then build your strategy and upload the completed document to your client portal. You'll receive a link to book your review call where we'll go through everything together.
