Whether your social media feels inconsistent, your website isn't showing up on Google, or you're just not sure where to focus your marketing — a HEM Digital Marketing Audit gives you the full picture.
I'll review your social media presence and your website SEO, then deliver a clear, written report with practical recommendations tailored to your business. You'll finish knowing exactly what to fix, what to prioritise and where the opportunities are.

Your social media and website SEO reviewed in detail, with honest, expert analysis focused entirely on your business. Whether your content isn't landing, Google can't find you, or you're not sure what's actually working — this audit gives you the answers.
No generic reports. No jargon. Just a clear, written breakdown of where you are right now and exactly what to do next.
→ A review of your social media platforms — what's working, what's not, and where to focus
→ An assessment of your website's SEO health, keyword visibility and technical issues
→ Clear, prioritised recommendations you can act on straight away
→ A written report delivered to your client portal
→ A follow-up Zoom call to walk you through the findings

Not sure what to post, how often, or whether anyone's even paying attention? I'll review your current presence across your active platforms, identify what's missing, and highlight the changes that will make the biggest difference — without adding to your workload.
If local customers can't find you on Google, you're losing enquiries every single day. I'll assess your site's SEO health, keyword visibility and any technical issues holding you back — and give you clear, prioritised steps to improve it.
If your GBP isn't fully optimised, you could be invisible in local searches even if your website is in great shape. I'll review your profile against local SEO best practice — checking your categories, services, photos, reviews and posts — and identify exactly what needs improving to help you show up when local customers are searching.
No jargon. No 50-page reports you'll never read. Just honest, practical guidance tailored to where your business is right now — so you know exactly what to do next.
Local business owners who feel like their marketing isn't working but aren't sure why
Small businesses who've been posting or investing in their website but not seeing results
Business owners who want an expert outside perspective before spending more time or money
"Helen has been invaluable in assisting me with local SEO and social media marketing. She listens to our marketing goals and focuses on driving targeted, local organic traffic to our website. Unlike a lot of agencies that just want to go for quick fixes with Meta and Google Ads, we worked together to create a long-term plan that delivers results."

I thought so. I've spent years helping local businesses cut through the noise and get real results from their marketing — and now it's your turn.

I work with local small businesses across Hertfordshire and beyond, helping them get more from their digital marketing — whether that's social media, SEO, ads, or all three.
I know how it feels to be a small business owner wearing every hat at once. The Marketing Audit exists because sometimes you don't need a full agency — you just need an honest, expert review that shows you exactly where to focus your energy.
£195
Social media, Google Business Profile and Website SEO audit
Written report delivered to your portal
Follow-up Zoom call to walk you through the findings
Clear, prioritised recommendations you can act on straight away
"I cannot recommend Helen more. Her knowledge and gentle help navigating my business to help it grow has been priceless."
Becky Auden - Dashwood Dog
STILL UNSURE?
Everything you need to know before purchasing your Audit
The Marketing Audit is designed for local small businesses — whether you're a retailer, tradesperson, service provider or anything in between. Every audit is tailored entirely to you, so the insights you receive will be specific to your business, your customers and your area.
That's exactly why this audit exists. If something isn't working, there's usually a clear reason — and identifying it is often the most valuable thing we can do. You'll leave knowing what went wrong and what to do differently.
Absolutely. The recommendations are written to be realistic for someone running a business day to day. No overwhelming to-do lists — just clear, manageable next steps that fit around you.
Once you've paid, you'll receive a short questionnaire so I can get to know your business before I start. I'll carry out your audit and upload the completed report to your client portal. You'll then receive a link to book a Zoom call where I'll walk you through everything.